S by Serena
Serena Williams, Founder and Creator
Our Role
Founder, Serena Williams, hired Easton Rae to create a growth roadmap for the apparel brand as well as a multi-year expansion plan to explore additional product lines, including home goods, food & beverage, beauty, and accessories.
Meet S by Serena
Financial analysis
Expense reduction
Growth roadmap
Brand expansion plan
“I’m really inspired by our consumer and our customer”
-Serena Williams
