Services

 

Entrepreneurship is inherently hard

 
 
 

After nearly three decades of launching companies, our goal is to take a little bit of the “hard” out of the process. Our philosophy is embodied in the Midnight Snack method which refers to the meticulous planning that goes into making something effortless. While launching and scaling a company will never be “effortless”, we pride ourselves on having honed our method so that each new founder with whom we work can benefit from the lessons we’ve learned along the way.

 

Business Incubation

 

Our Business in a Box service takes creative founders from idea to launch in 6-18 months.

 

  • First we’ll create your launch roadmap or business plan, which includes:

    - Market Landscape & Brand Differentiators

    - Competitive Analysis

    - Customer Segmentation

    - Launch Costs

  • We can then execute the launch roadmap, which includes overseeing:

    - Branding

    - Product development & packaging

    - Fundraising

    - Web design & development

    - Finance, accounting & ops set-up

    - Hiring & onboarding

    - Go-to-market plans

 

Brand Voice & Identity

 

Our Brand Identity / Design Process from idea to launch in 2-4 months

 

  • - Review of Concept Idea

    - Product Education

    - Q&A Review

    - Meeting & Planning

  • - Competitive Landscape Research

    - Definition of Current Strategic Opportunities

    - Brand Positioning

    - Mood-Board Direction Proposal

    - Naming & Copywriting (if necessary)

  • - Presentation of Three Brand Directions, including:

    • Logo, Icons, Illustrations,

    • Color Palette, Font System

    • Mockups that demonstrate full brand identity

    Brand Toolbox

    Brand Guidelines

 

Design Production & Execution

 

Our Design Production & Execution Process roughly 1-12 months.

 

  • - Product Packaging

    - Shipping Experience

    - Collateral

    - Merch

  • - Social Media Assets

    - Website

    - Brand Positioning

    - Mood-Board Direction Proposal

    - Naming & Copywriting (if necessary)

 

Growth & Profitability

 

Post-launch, we stay on board as operating partners and oversee the company's growth roadmap and operating plan. 

 

  • We will create a holistic roadmap for the entire company with weekly, monthly, quarterly, and annual targets for each team including:

    - Revenue Growth

    - Pricing Strategy

    - Strategic Partnerships

    - Profitability Targets

    - Expense Reduction & Budgeting

  • We will act as a true operating partner overseeing each of the company teams and outside vendors to ensure everyone is staying on track towards the company’s long-term goals. In addition, we will also oversee:

    - Exit Strategy & Execution

    - M&A Evaluation & Execution

    - Board of Directors & Advisory Board

    - C-Level Talent Recruitment

    - Brand Partnership Introductions